Pandora Americas, the Baltimore-based arm of the global charm and jewelry retailer, announced the appointment Monday of your former Target executive as its innovative president.

Sid Keswani, who has already been CEO of Fiesta Mart, Pandora Black Friday 2018 Charm a Texas-based food store chain, takes over as Pandora Americas president on Aug. 13. Before Fiesta Mart, Keswani spent 19 years at Target as well as worked for Susser Holdings, a Texas-based comfort store chain.

Keswani succeeds Scott Burger, who stepped down in February after leading Pandora Americas for the decade and relocating the company to Baltimore from Columbia.

“I am quite pleased to welcome Sid to Pandora. He's an accomplished retail executive who possesses worked extensively with creating unique purchasing experiences for today’s consumers, ” Pandora CEO Anders Colding Friis said in a statement. “Sid brings a strong background and leadership capacity, and I am confident he can be successful in driving continued increase and profitability for PANDORA. ”

As president belonging to the Americas for Pandora, Keswani oversees all its markets in North and South America plus the Caribbean, including 650 stores, more than 200 advisors owned by the company and the others by franchisees.

“PANDORA has built a leading global brand in a very short time span, and I am excited with the opportunity to lead the continued journey within the Americas, ” Keswani said in your statement. “The Americas region holds significant potential in both mature and emerging markets and while in the continued integration of customers’ experience over physical stores and online retailing. ”

Based in Denmark, Pandora was founded in 1982 now has annual sales of about $3. 5 VARIOUS billion.